Recruitment sales teams are constantly juggling tasks, between client calls, candidate submittals, researching prospective clients and tracking contacts. When you want to build a client base in a new niche, such as manufacturing, or increase your expertise in an existing one, how do you find the time? You’re already stretched thin as it is – and you’re NOT Mr. Fantastic.
Work smarter – use online tools and strategies to increase your knowledge about a new niche in recruitment sales. Here are three ways you can quickly improve your expertise in a recruitment sales niche, quickly.
1. Define Your Niche
If you haven’t done so, you need to sit down and spend time defining your niche and prospective clients.
Who is the target audience? The best recruitment salespeople spend time honing in on a target audience. If your new sales niche is manufacturing, do you want to approach smaller or larger companies? Perhaps you will further specialize into gasoline or textiles. Determine who at each company decides staffing needs and hires new talent.
Where are they online? The next way to improve your expertise about a certain niche in recruitment sales is to determine where your potential clients go when they’re online. Read up on the content published by the Fabricators and Manufacturers Association, for example. Find out what matters to your sales niche, their pain points, areas of growth, challenges and successes, so you speak their language.
How can you track them? Once you’ve pinpointed potential clients, enter their data into your customer relationship management software. It allows you to track communications, contacts’ backgrounds and notes from your research.
2. Track Your Sales Niche with Online Tools
The best recruitment salespeople avoid getting sucked into the latest cool YouTube video about manufacturing glass. No, don’t go there! Stay focused on the tools that help you improve your sales niche expertise, like:
Google alerts. Stay up-to-date on your sales niche by setting up Google Alerts. Visit com/alerts, enter terms of interest to your sales niche and indicate how often you want content, which will be sent to your inbox.
Buzzsumo. Recruitment sales team members can keep up with a new sales niche by using Buzzsumo, which helps you pinpoint valuable articles, videos and more. You may see that Mercedes-Benz is moving its USA headquarters and will need help recruiting in Atlanta.
3. Reach your Niche Audience
Recruitment sales pros take time to quickly craft an online presence. Potential clients in your sales niche will see that you understand their specific challenges and opportunities.
Profile tweaks. Tweak your recruitment sales profiles online so that social profiles, blogs and websites show that you’re an expert in your niche. Intentionally tweet about #manufacturing and retweet pertinent news and influencers. Add information about niche experience on your LinkedIn and Twitter profiles and share information on LinkedIn from potential clients.
Curate content. Find the most interesting, well written, valuable information online – here’s where you can use Buzzsumo or Google Alerts to find articles about popular home textiles or furnishings. Link to articles and videos from your social profile to engage potential clients in your sales niche.
Recruitment sales experts know how to get niche expertise, quickly. Pinpoint what your sales niche is and potential clients, use online tools to stay in the know about your niche, and craft your social profile to prove your expertise. Once you invest a little time up front, you’ll have a quick way to obtain expertise in your sales niche.
The Bond Team has deep industry experience that makes it uniquely capable and responsive to your needs. No staffing or recruiting software firm knows the business better, and that know-how is focused on helping you do what you do better and more profitably.
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