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Can I ignore Facebook?

Posted by : - October 27, 2011

Have you heard of Facebook? If not, you must live in a cave, or under a rock. Even if you haven’t jumped on the bandwagon and use it yourself, you can’t escape the social network giant that is used by millions. For the staffing industry, can it be used for recruiting? Let’s put it into perspective and see just how many are using it first. Here are some stats direct from Facebook themselves:

People on Facebook
  • More than 800 million active users
  • More than 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
Activity on Facebook
  • There are over 900 million objects that people interact with (pages, groups, events and community pages)
  • Average user is connected to 80 community pages, groups and events
  • More than 2 billion posts are liked and commented on per day
  • On average, more than 250 million photos are uploaded per day
  • There are more than 350 million active users currently accessing Facebook through their mobile devices

Over 800 MILLION ACTIVE USERS!!! That’s crazy! Now granted, over 75% of them are outside of the United States but still, that gives you a potential audience of over 200 million!

So how can you use it? There are three ways you can possibly have a presence on Facebook, a Profile, a Group and a Page. Let me explain a bit more about each one (click the individual images to view full size).

Profiles A profile is for an individual person, not for a company. This is where you can post pictures of your kids, reconnect with old school friends, play Farmville and chat with others. You MUST have a personal profile in order to be an Administrator of a Page or a Group. Probably a good idea to set your Permissions as tight as possible to only allow those you are friends with to see your personal information, wall and photographs.
Groups A group on Facebook can be an open group, or invitation only. Groups typically are used for discussions and communication between like minded people. You might belong to one for your community, or a high school or college group to discuss an upcoming reuinion. It doesn’t offer the same level of customization and personalization as a page does. It’s also not possible for a non Facebook user to see a group without signing up for an account, not the same for a Page.
Pages Pages are used for businesses, celebrities, sports teams and brands. A page can be viewed by a non Facebook user without them having to register and sign up for an account which is a plus. You can have multiple Administrators for your page also. With RSS feeds you can have content automatically updated on your page without any manual work (example being your current open job postings). With simple HTML knowledge you can create custom sections for your page to highlight services or your Employee of the month even!

In one of my next posts, I will address how to set up a Facebook Page and some of the cool tips you might not be aware of. Have you delved into the Facebook world for your Staffing company? Let me know, ask any questions, I would love to help!

Megan Walker

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Megan has worked for Bond since 2007. She has worked as a consultant, training clients on a variety of products and also as a Client Account Manager. Megan has developed a love and knowledge for all things social and helps clients with RSS Feeds for Twitter, Facebook and LinkedIn. She creates the Tip of the Week for all Bond products and currently works as our Training & Education Specialist.