As the staffing industry evolves the technology used is frequently changing with it, including how job seekers find your open positions online through job posting SEO. A popular marketing technique that recruiters are now implementing are online postings written for SEO. The intimidating acronym SEO stands for Search Engine Optimization. This complex phrase simply refers to the basic concept of how easily candidates can find your job posting on search engines like Google or job boards such as Monster or Indeed.
In a tight candidate-driven market, taking advantage of small details can give recruitment teams a big advantage toward receiving more online applications. This is especially true when marketing jobs on an online platform with a ferocious amount of competition. The job descriptions sent from clients do not typically possess a competitive edge for a digital platform. Some quick edits toward job posting SEO can help increase your applicant pool for more resume submittal options.
1. Job title
The job title is hands down the most important part of your job posting. The keyword that a job seeker types in search bars needs to match what you are advertising. More matches in the postings means better ranking placement on search result pages. Avoid job titles that are not usually searched by job seekers like “Assembly Ninja,” “CSR,” or anything obscure and only used by the client such as, “Field Knowledge Advisor.”
One of the best ways to determine a job title that is frequently searched is to look for resumes through candidate-sourcing resources. This gives recruiters an idea of what skillsets fall under each job title within a local market. An added bonus to that method is that you might come across a possible placement before you even need to publish a posting. Another method to determine a searchable job title is to search for similar positions on job board sites to get an idea of popular wording that is being used within your market.
Once you determine the best possible choice for a job title, make sure it is peppered throughout the job posting around 3 – 5 times. When sites scan your content to determine relevancy to their site user, your posting with multiple mentions of a job title will appear to be a good match and rank higher on search result pages.
When determining what kind of information to include in a job posting for SEO, keep in mind that how a posting appears and how it is written can impact your ranking amongst competition. The technology behind search engines is designed to analyze content like a person would read it. This means that things like grammar and how the information is organized are taken into consideration. Start your posting by identifying the job title and location of the assignment in the first sentence. Give a brief summary of the position with a few sentences to include basic information such as the length of time the assignment will last and basic job duties. Always include the job duties and requirements in two separate sections. Using a list format with bullet points improves job posting SEO by making content easy for search engines to scan. Conclude your posting with directions on how to apply and some information about your organization.
3. Unique Content
If a recruiter publishes a job description without making any kind of changes, he or she runs the risk of posting repetitive content which is frowned upon by search engines and job boards. Be sure to incorporate your own original spin on the position between 200 – 400 words for maximum chances of online visibility.
Although the concept of job posting SEO might seem intimidating, understanding the importance of using a commonly searched job title with the neatly formatted content can really help drive applicant volume. In a market that is so competitive every little detail counts, especially for online recruitment efforts. To learn more about other staffing industry trends on a regular basis, be sure to subscribe to Bond’s Blog Updates!